Joice is a faith based brand on a mission to create a safe space where people can find happiness, joy, and calm, away from the chaos of everyday life. The goal was to develop a brand identity that visually and emotionally communicates a sense of peace and positivity. The design needed to feel approachable and uplifting, with elements that convey Joice's core values of joy, calmness, and a break from worries.
The main challenge was to create a visual identity that could instantly evoke feelings of happiness and tranquility while standing out in a crowded marketplace. The branding had to communicate Joice’s message in a way that was clear and welcoming, yet still playful and engaging. The design needed to appeal to a broad audience seeking moments of calm and positivity in their daily lives.
The colour palette was carefully selected to evoke feelings of calm and joy. Soft, pastel tones were chosen to create a sense of tranquility, while pops of brighter colours add a touch of energy, reflecting the uplifting nature of the brand. The combination aims to strike a balance between serenity and liveliness.
