This campaign, titled "One Flight Closer," was created for the launch of Green Africa, an airline dedicated to making air travel more affordable and sustainable for everyday individuals.
The campaign’s aim is to engage a broader audience, particularly those who wouldn’t normally consider flying. Through vibrant vector illustrations, the campaign visually showcases relatable moments that highlight how Green Africa brings people closer to their dreams, adventures, and milestones. The core message emphasizes that with each flight, individuals are one step closer to meaningful experiences and important moments in life.
The campaign’s visual identity is built around dynamic vector illustrations, featuring an airplane soaring through various scenes that represent pivotal moments in everyday life. The airplane serves as a symbol of opportunity, connecting individuals to new experiences. Each scene is tied to relatable milestones and personal goals, making air travel feel more accessible.
The destination visuals in this campaign use vector illustrations to highlight famous city landmarks across Nigerian destinations. Each visual features an illustration of a hand holding a ticket, which shows the available destination routes Green Africa offers, with a well-known city landmark behind it. The clean, vibrant colors and simplified designs make these locations feel within reach, reinforcing the message that no dream is too far when you’re "one flight closer."
