Glaire is a sunglasses brand that embodies joy, confidence, and effortless style. Designed for those who love to explore and express themselves, Glaire’s identity is all about vibrancy, connection, and adventure.
The goal of this project was to create a bold, fresh, and engaging brand presence that would attract a style-conscious audience and drive engagement across digital platforms.
The Glaire logo reflects the brand’s modern yet playful personality. With a sleek yet approachable typeface, the design balances sophistication and fun, making it feel premium without being intimidating. The colour palette is inspired by sunlit moments and cool summer tones.
The campaign was built around the theme: "See the World Through New Lenses." This messaging speaks both literally (high-quality sunglasses) and metaphorically (embracing new perspectives and experiences). The marketing strategy focused on creating excitement and a sense of belonging, using:
A high-impact email signup campaign offering 50% off the first purchase, designed to increase conversions.
Lifestyle-driven imagery featuring diverse, stylish individuals enjoying sunny moments together, reinforcing a sense of community and aspirational living.
Minimalist yet bold typography, ensuring clarity while enhancing brand recognition.
The social media strategy aimed to highlight both style and function, ensuring Glaire’s sunglasses feel like a must-have fashion statement. The posts included:
Stylized product close-ups emphasizing sleek design and lens quality.
User-generated content features, showcasing real people rocking their Glaire sunnies.
Quick, engaging captions like "Your new favorite shades, guaranteed. 😎" to encourage interaction.
Interactive story polls & reels, inviting followers to vote on styles, share their sunny day looks, and engage with the brand on a personal level.
