Flybirdie is an exciting match-3 play-to-earn gaming platform that takes bird-themed adventures to the next level. It blends the fun and strategy of match-3 puzzles with the power of blockchain technology, creating a unique and rewarding experience for players.
Brand Identity Design: Developed a cohesive visual identity, including logo, color palette, and branding assets that reflect Flybirdie's fun and innovative spirit.
Character Illustration: Designed unique in-game assets to bring the Flybirdie universe to life.
UI Design: Created an intuitive and visually engaging interface, enhancing both gameplay and blockchain integration for a seamless player experience.
Animated Video: Developed an engaging animated video to promote the platform, showcasing its features, gameplay, and unique selling points to captivate the audience.
The FlyBirdie logo captures the fun, adventurous spirit of the game while tying into the core ideas of Web3 gaming-ownership, exploration and community. The playful, wooden-style typography and scattered feathers give it a handcrafted feel, reinforcing the idea of a world built by and for players. The bird characters suggest a collectible element, possibly representing unique NFTs that players can own or trade. The nest and eggs symbolize growth and rewards, aligning with Web3’s focus on digital ownership and earning through gameplay. Designed to be versatile across different platforms, the logo works well in everything from in-game interfaces to NFT marketplaces.
The colour palette strikes a balance between mystery, playfulness, and reward, key aspects of an engaging Web3 game. A blend of rich purples, soft pastels, and vibrant yellows creates a visually immersive experience, making the game feel both exciting and welcoming. The deeper hues establish a sense of depth and strategy, while the softer shades keep the brand approachable. The warm golden tones tie into Web3's reward-driven economy, hinting at achievements, digital assets, and in-game earnings. This combination reflects a game that is both adventurous and rewarding, reinforcing the core principles of player-driven ownership in the Web3 space.
The FlyBirdie characters were crafted to be both visually distinct and highly collectible, blending playfulness with strategic design. Each bird features unique silhouettes, bold colors, and expressive details that make them memorable and engaging in-game. Their personalities are reflected through subtle design choices, ensuring they stand out while maintaining a cohesive art style.
Beyond aesthetics, these characters were designed for the Web3 space, where digital ownership adds value. By combining stylized art with blockchain-backed rarity, each bird becomes more than just a game asset, it’s an interactive, ownable piece of the FlyBirdie universe.
