Nest & Nook is a home decor brand that believes your home should feel like a warm hug- inviting, cozy, and uniquely yours. The goal was to build a visual identity that reflects this feeling of comfort while conveying timeless style and everyday ease.
The challenge was to create a cohesive brand identity that evokes warmth, relaxation, and authenticity. Nest & Nook needed to feel approachable yet stylish, combining classic design principles with a modern aesthetic.
I developed a visual identity that blends soothing colors, organic shapes, and thoughtful typography to create a sense of calm and connection.
The logo combines rounded letterforms with subtle curves, evoking softness and warmth. The '&' symbol features an interwoven design, symbolizing connection and harmony.
A rich, earthy palette featuring:
Warm Linen: Soft and inviting, perfect for evoking comfort.
Rustic Brick: A grounding hue that adds warmth and depth.
Midnight Haven: Deep and calming, anchoring the visual identity.
This combination reflects natural textures and the cozy feeling of being at home.
